After a decrease in demand from Russian tourists last year, Turkish hoteliers and tour operators began reviewing their pricing policies.
According to the news from the Tourism News Center, following the decline in demand from Russian tourists last year, Turkish hoteliers and tour operators began to review their pricing policies. In a statement made by a tour operator operating in Russia, it was mentioned that due to the decreased early reservation demand for Turkey compared to the pre-pandemic periods, hotels and tour operators currently active in Turkey have decided to join forces and offer the most favorable offers during the reservation stage before the season begins.
After the tourism season, which was considered highly unsuccessful due to not achieving the set goals in 2023, the commercial director of the Russian tour operator, Anna Tkachenko, stated that there has been a revision in hotel pricing policies. She mentioned that the contract prices obtained from hoteliers have decreased from 10% to 17%.
A Russian tour operator calculating the average cost of a holiday in Turkey for Russian tourists stated that the holiday prices per tourist, which were an average of 1,147 Euros in 2023, have been reduced to 1,013 Euros for 2024. It was also noted that the exchange rate difference is already at least minus 12% compared to the prices of the previous year.
Turkish and Russian sector representatives mentioned that the pricing policy encourages Russians to make reservations more actively for summer tours. It was reported that the summer holiday period in Turkey for Russians in 2024 has become 10-30% cheaper.