The British tour operator Jet2holidays attracted attention with record demand in the first five days of 2024. During the period from Christmas to January 5th, the company announced a 150% increase in bookings compared to the period before Christmas, highlighting the popularity of late winter holidays and 2024 summer reservations.
The British tour operator Jet2holidays attracted attention with record demand in the first five days of 2024. During the period from Christmas to January 5th, the company announced a 150% increase in bookings compared to the period before Christmas, highlighting the popularity of late winter holidays and 2024 summer reservations.
Jet2holidays stated that most of its customers made bookings for "All-Inclusive" holidays. Among the most demanded destinations among the company's customers were the Canary Islands, Balearic Islands, mainland Spain, Turkey, Greece, Cyprus, Portugal, Italy, Malta, and Bulgaria. Additionally, it was noted that customers typically preferred 14-day stays.
Steve Heapy, the CEO of Jet2holidays, commented on the matter, saying, "Traditionally, this time of year is the busiest for holiday bookings, and this year has certainly been no different. We are seeing record levels of demand from independent travel agents, and we expect this demand to be even stronger this weekend."