Russians on Vacation: How Much Did Turkey Benefit
In the summer of 2024, there has been a significant increase in Russian travel abroad. According to RBC, which based its report on data from mobile operators, the number of Russian trips abroad between June and August increased by approximately the same percentage compared to the previous year. The report notes that most of these trips were to countries like Turkey, Abkhazia, Belarus, Kazakhstan, and Georgia, with notable increases in visits to Asia as well.
Turkey remained the most popular destination during the summer. According to MTS Travel data, visits to Turkey increased, making up 27% of all international trips. MegaFon data shows a similar trend, with 22% of Russian tourists choosing Turkey. Meanwhile, China emerged as the second most popular distant destination for Russian tourists this year.
Russian interest in Asia extends beyond China. Significant increases were observed in trips to countries like Vietnam, Japan, Thailand, and Cambodia. MegaFon reports that trips to Vietnam increased by 2.7 times, and trips to Japan grew by 64%. MTS Travel reports a 3.7 times increase in trips to Vietnam.
Travel to European countries from Russia has seen a more modest rise. According to MTS Travel, trips to Europe increased by 3% compared to the previous year, with Germany, Italy, France, Spain, and Greece being the most popular European destinations. MegaFon reports a 5% increase in European travel, with Romania, Switzerland, and Estonia showing the most significant growth.