In August, the sales and business climate slightly improved the expectations of travel agencies operating in Germany's tourism market. The results of the "Sales Climate Index" survey, conducted by Dr. Fried & Partner with both traditional and online travel agencies across Germany, were released for August.
According to the data, the percentage of those who were satisfied with the current sales situation increased from 50% in the previous month to 51.9% in August. While 37.8% of participants described the sales as "satisfactory," 11.7% reported that sales were weak.
DEMAND EXPECTATIONS FOR THE NEXT 6 MONTHS
In August, the percentage of those who expected demand for travel services to increase over the next 6 months rose by 5.6% to 27.8%, up from 22.2% in July. Meanwhile, 57.2% of respondents believed that sales would remain stable, and 15% expected sales to worsen.
INCOME EXPECTATIONS FOR THE NEXT 6 MONTHS
Regarding income expectations for the next 6 months, 28.2% of travel agencies anticipated an increase in income, compared to 26.3% the previous month. Additionally, 51.1% expected income to remain stable, while 20.7% predicted a decrease, down from 23.7% last month.