City hotels are also hopeful in the winter season
Winter will be hectic in city hotels
City hotels, which caught the occupancy chart before the pandemic, welcome tourists from many nationalities. The increase in the luxury segment also draws attention. In this group, city hotels anticipate high demand during the last month of the year and during the New Year's Eve period. City hotels, which took longer to recover, managed to pass 2019, the record year of tourism, as of September. In fact, the data of Istanbul city hotels showed that they achieved a faster growth than European city hotels. Istanbul city hotels, which host tourists from many different nationalities, are also increasing the demand from tourists with high incomes. City hotels, which foresee to spend the 2022 winter period with good demand, enter 2023 with more hope. According to the report specially prepared by STR Global for the Turkish Hoteliers Association (TÜROB); In the first 9 months, the occupancy rate in Istanbul was 74.4 percent. In the first 9 months of 2019, this rate was 74.1 percent.
We host American and European guests
The American interest in personal luxury, emphasizing that there is a demand above expectations in 2022, W Istanbul General Manager Mustafa Bulmuş said that there are peaks in occupancy rates. Stating that they predict a good period despite a demand change during the winter months, Bulmuş said, "We predict that our hotel occupancy will be high in December, especially during special periods of the year such as New Year's Eve and New Year's Eve. We mostly host American and European guests."
Occupancy rates are over 70 percent 'Acceleration continues in winter'
Address Hotel Istanbul General Manager Ahmet Antepli explained that city hotels are preparing to close 2022 with 70 percent occupancy and said, "The group accommodation, which declined rapidly during the pandemic process, returned to the market and increased the occupancy rates to 70 percent in the 2022 season. In fact, this development continued throughout the year, and the rates were above 70 percent. took it out," he said. Reminding that the agenda for December will be the new year, Antepli shared the knowledge that the movement will continue in this way, and said: "We have built our strategy with the prediction that the occupancy will increase at the last minute, as the Middle East reservations, the main market, will come gradually with the effect of the World Cup ending on December 18. We expect the occupancy rate to rise to 50-60 percent again with the meeting groups and the Middle East demands that will occur before Ramadan."
25% of guests are local
Elite World Hotels & Resorts CEO Orkun Petekçi, who stated that Turkey has reached high visitor numbers in tourism in general this year, said that as of 2022, the average occupancy rate in hotels exceeded 70 percent, reaching a performance even higher than before the pandemic. Pointing out that this momentum will continue in the winter season, Petekçi said, "Due to the Russia-Ukraine war, there are no touristic visits from Ukraine, but the number of visitors from Russia is higher than the previous year. In order to increase our country's share in the global market, TGA (Tourism Promotion and Development) Agency) is engaged in successful promotion and marketing activities. As Elite World, we are accelerating our efforts to take our chain further with our brands suitable for all segments." Petekçi stated that 25 percent of those staying throughout the year are domestic guests, followed by the Gulf countries, Germany, America and England, respectively.