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Geographical indication boost for tourism regions

Ten of the provinces most visited by tourists in Turkey are also at the top in terms of industrial property rights. According to the Turkish Patent and Trademark Office (TÜRKPATENT), the number of trademark applications and geographical indication applications from these ten provinces in 2023 and the first five months of 2024 accounts for approximately 70% of all applications made in Turkey. In 2023, there were 168,850 domestic trademark applications across Turkey, and the top ten tourism provinces accounted for 117,767 of these applications. In the first five months of 2024, Turkey had a total of 65,295 trademark applications, with 45,478 coming from these provinces. These figures represent about 70% for each category. These provinces are also significant players in the field of geographical indications, with a total of 351 geographical indication files processed, 94 of which are still in progress. Growth momentum in Class 43 services Evaluating the data, Kemal Yamankaradeniz, Chairman of the Board of Support Patent, stated, 'Class 43 includes ‘food and beverage services’ and ‘temporary accommodation services’. According to TÜRKPATENT, last year there were a total of 19,678 trademark applications in this class, with 19,080 being domestic and 598 foreign. In the first five months of this year, there were 8,110 trademark applications, of which 7,973 were domestic and 137 foreign. These figures are evidence of the rapid rise in gastronomy and hospitality services in our tourism regions.' Impact of geographical indications in tourism regions Yamankaradeniz also noted that the most valuable increase in these tourism regions is in geographical indications because they are a quality indicator showing the connection between the product and its geographical area. 'Today, there is a phenomenon known as gastronomic tourism worldwide. People travel long distances and make significant expenditures to consume famous foods or products at their place of origin. On the other hand, by protecting local producers, it is possible to support rural development and local branding both in the domestic and global markets. Tours are organized to France for cheese tastings and to Italy for pasta or pizza. Therefore, the more we increase and promote our geographical indication products, the more we contribute to economic growth and the continuity of tourism revenue increases.' he added.

Tourism gets a 9-day holiday boost

Due to the earthquakes in Kahramanmaraş last year, the tourism season started late, but this year it has been brought forward with the nine-day Ramadan holiday. Occupancy rates in Antalya, Bodrum, Sapanca, Afyon, and Cyprus have reached 60-70%, and there will be a festive atmosphere in the facilities. The tourism sector is making a rapid entry into the season with the nine-day Ramadan holiday from April 6th to 15th this year. Starting in the third week of March and followed by the Easter holiday in Europe, the nine-day Ramadan holiday that followed has brought joy to tourism professionals, affecting the entire Turkish world. The coincidence of the holiday with the interim holiday period also increases domestic market activity, positively impacting holiday sales. Kaan Kavaloğlu, President of the Antalya Touristic Hoteliers and Operators Association (AKTOB), says that extending the Ramadan holiday to nine days has delighted tourism professionals and ensured an early start to the season. Reminding us of the very late start of the tourism season last year, Kavaloğlu says, "After the local elections, this holiday will offer the Turkish people a chance to relax and rest. Considering the Nevruz and Easter holidays, this year the season will open in the third week of March." Emel Elik Bezaroğlu, a Board Member of Elite World Hotels & Resorts, also emphasizes that extending the holiday to nine days is encouraging for tourism. She says they are experiencing holiday congestion in their Sapanca hotels and highlights that they have prepared special artistic programs for holidaymakers to enjoy their time.

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Geographical indication boost for tourism regions

Tourism gets a 9-day holiday boost