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Luxury hotels suffered losses, tourists contributed to the economy

The effects of the earthquake and the Russia-Ukraine war, along with the ability to open the season in the second half, allowed the tourism sector to finish the year in line with its targets. Upper-segment hotels contracted, while economic hotels experienced an upswing. Cornelia Diamond Golf Resort & Spa General Manager Zafer Alkaya, describing 2023 as a good season in terms of tourist numbers, highlighted that tourists showed interest in hotels operating in the economic segments. He noted that especially in holiday destinations such as Belek, a prominent golf region, the expected occupancy levels were not achieved. FAILED TO GAIN MOMENTUM Speaking about the situation, Alkaya stated, "Tourists are coming, but they are not showing interest in upper-segment products. Tourism is a whole. To achieve the ideal tourism revenue, each segment needs to fulfill its function." Alkaya mentioned that although revenues increased, the occupancy rate in luxury hotels, which was typically around 60%, dropped to the 50s. Alkaya pointed out that there was a challenging period until August, but the sector recovered afterward. He said, "There was no occupancy problem in Alanya, Side, and Kemer. The reason is that Belek has quality products and upper-segment villas. In the past, there was no obvious problem in the region. It surprised us; it was an unexpected situation." THE IMPACT OF THE RUSSIA-UKRAINE WAR Alkaya stated that the Russia-Ukraine war affected the sector, and Ukraine was almost lost. He mentioned, "Our target was 7-8 million Russians, but it dropped to 5-6 million. We are not achieving the expected momentum due to the depreciation of the ruble. There is also the impact of the earthquake. The earthquake created an unexpected trauma for both us and the countries we attract tourists from." It was noted that the majority of tourists who came to Turkey this year did not show interest in upper-segment products. 'BUSINESSES CANNOT SURVIVE' Alkaya highlighted that this year, local tourists stood out in Belek, and growth is expected again in 2024. He emphasized that Belek is an important region with 16 golf courses and mentioned that Turkey competes with Portugal, which has 180 golf courses, and Spain, which has 400 courses. Alkaya pointed out that Turkey has more reasonable prices compared to its rivals like Spain. He said that as long as inflation continues, there will be price increases, stating, "If costs are not reflected, businesses cannot survive."

World famous luxury hotel brand "Peninsula" is in Istanbul

The Peninsula Hotels opens its first hotel in Turkey in Galataport, Istanbul on February 14. The hotel, which has 177 rooms, consists of a total of 4 buildings. The construction of 3 buildings under protection dates back to the early 1900s. The Peninsula Hotels is operated by The Hongkong and Shanghai Hotels (HSH), Limited, founded in 1866. Other locations where the company has hotels are listed as follows: Shanghai, Beijing, Tokyo, New York, Chicago, Beverly Hills, Paris, Bangkok and Manila. In a statement made by the company yesterday, Clement Kwok, Chairman and General Manager of The Hongkong and Shanghai Hotels, Limited, which is the owner and operator of The Peninsula Hotels, said, "Together with our partners Doğuş Group and Bilgili Holding, with the opening of The Peninsula Istanbul, We are excited to expand our global presence. Istanbul is a multicultural city with a young and impressive energy, thousands of years of history. As an investor who has been in this business for many years, we spend years choosing the best location when opening a Peninsula hotel. This beautiful property on the Bosphorus "We have spent a lot of time and effort meticulously restoring it," he said. KWOK, in a statement to CNBC last August, said that they will continue to be cautious despite the increase in revenge spending; on recession, inflation and wage increases: "It is not easy to overcome these problems in our sector. Because our business is directly related to tourism and travel demand," he said. The Hongkong and Shanghai Hotels, Ltd. President of Operations Peter Borer said, "The opening of The Peninsula Istanbul represents a magnificent new era for our brand and luxury travel enthusiasts. With our new project, we are delighted to present a magnificent location that fulfills the most discerning travel dreams." The most expensive Peninsula accommodation in the world is in Istanbul The cost of staying at Peninsula will be 1,050 Euros per night including breakfast, that is approximately 21 thousand TL, according to the prices offered for the opening. According to the company's information, guests will also be able to enjoy a 100 Euro gift voucher for dining, SPA and wellness experience and free airport pick-up for all suite reservations. The highest accommodation price in the hotel is 7 thousand 600 Euros in a suite room; a Peninsula room of the same standards (superior room) as a hotel in Istanbul costs $633 (596.2 Euros) in New York, $450 (424 Euros) in Chicago, and $945 (890 Euros) in Beverly Hills.

Luxury tourism facilities set their eyes on 2023

Focusing on increasing its tourism income with its market and tourism diversity, Türkiye, on the one hand, is healing the wounds it received from the pandemic in 2022, while on the other hand, strengthening its brands in the world’s luxury tourism routes. In this respect, Bodrum hosted the world jet set in its ultra-luxury group throughout the season. Antalya, meanwhile, added increased bookings in the last two months of the year to its increasing occupancy rates. Some of the coastal hotels, which closed the summer season between June and November with high occupancy, continue to host guests by staying open throughout the winter. Preparations for the 2023 summer season in the regions also started quickly. The ultra-luxury brands, which closed as of the end of November, have high expectations, for the next season. Six Senses Kaplankaya General Manager Adnan Yücel, who explained that they met with demand far above their positive expectations for 2022 and completed the season, said that they had an intense booking process from all channels, including boutique luxury travel agencies. “Visitors mainly from the United Kingdom, the United States and Russia spent the season at our resort,” Yücel said. “In addition to this, we saw an intense flow from our Turkish guests, the Middle East and Europe. We expect the war to end as soon as possible to return to normal. We will spend the winter period with preparations to maintain the highest quality of service and service quality.” Speaking on behalf of Güral Premier Tekirova/Güral Premier Belek, deputy chairman of the board, Prens Güral, said that they reached the level of 2019, a record year in tourism, on the basis of turnover. “Due to the excessive increase in exchange rates, domestic market prices have increased significantly in the last two years,” he said. “Despite the price increases, the demand for Güral Premier hotels has not been interrupted. We have been attaching great importance to market diversity for many years. We can say that we have reaped the fruits of this, especially in times of crisis.” The hotels will complete their preparations before the season starts in April, Güral added. “We will continue our marketing activities in about 20 countries during the winter months,” he said. “We expect the demand for our country to increase even more in 2023.” Gloria Hotels & Resorts Sales & Marketing Coordinator İbrahim Tosun defined 2022 as a record year for Antalya Belek hotels. Noting that he expects a very bright 2023 if the current conjuncture continues, Tosun said that the Gloria Golf Resort, Gloria Verde Resort and Gloria Sports Arena facilities, which are open in winter, focus on congress, golf and sports tourism.

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Luxury hotels suffered losses, tourists contributed to the economy

World famous luxury hotel brand "Peninsula" is in Istanbul

Luxury tourism facilities set their eyes on 2023