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Bodrum's Tourism Future: Sustainability and Year-Round Service

Yiğit Girgin, the Bodrum Representative of the Professional Hotel Managers Association (POYD) and the General Manager of Bodrium Hotel & SPA, made important statements regarding Bodrum's potential to become a sustainable tourism destination. Girgin emphasized that Bodrum must continue tourism activities not only during the summer season but throughout the entire year, and strategic steps in this direction are essential. The Gap Between Bed Capacity and Number of Tourists in Bodrum Girgin highlighted the imbalance between the existing bed capacity and the number of tourists in Bodrum, pointing out that the region's tourism potential is not being fully utilized. He mentioned that although Bodrum has a bed capacity of approximately 100,000, they are only able to host one million tourists throughout the season. This, according to Girgin, indicates that Bodrum is not operating at its targeted capacity. He also added that Bodrum loses further efficiency due to a significant portion of passengers arriving at the airport choosing other destinations like Didim. The "Expensive Vacation" Perception Created in the Media Despite Bodrum's high brand value, Girgin stated that the "expensive vacation" perception created by the media harms the city and the national economy. He noted that this perception causes economic imbalances in a region where thousands of families earn their livelihood from tourism. Girgin emphasized that for Bodrum to be recognized as a true tourism destination, it should offer year-round services like Antalya and Istanbul, thereby ensuring sustainable tourism activity. The Impact of Construction Activities on Tourism Girgin emphasized that while Bodrum has grown over the years with new investments and infrastructure projects, this growth has also become a challenge for tourism. He pointed out that the rapid development and increasing construction activities pose the risk of turning a tourism city into a construction city, threatening Bodrum's natural character. Girgin noted that Bodrum has transformed from a fishing village into a tourism city, but the current construction activities could be a significant obstacle to sustainable tourism. Girgin argued that to make tourism sustainable in Bodrum, a comprehensive quality management system must be implemented. He stated that standards need to be raised in all areas, from guest reception services to security and front desk services. Girgin highlighted that Bodrum has a niche character, and major players in the region are making significant contributions through international initiatives. He also mentioned that for small businesses to benefit from this transformation, they must adopt proper pricing strategies.

The future of tourism is sustainable tourism

The report, which highlights concerns about the tourism, one of our country's most important sources of income, including the targeted profile of tourists, occupancy rates, and unmet revenue goals, offers the following recommendations: "We should participate more strongly in sustainable tourism, which is developing much faster than mass tourism worldwide and is a significant tool in regional development. Niche markets are crucial for increasing per capita spending rates. Niche markets are both highly profitable and supportive of sustainable tourism. Communication and promotional activities in the past tourism season were largely targeted at the mass tourism audience; communication and promotions should be directed towards the sustainable-green-responsible tourist profile. Protected areas, which are a valuable resource for sustainable tourism, should be closed to mass tourism development. Improving tourist gift products through more careful and consistent processes in the patenting and branding of geographical indications will also contribute to tourism revenues." The USTUD autumn report emphasizes the need for the sector to show interest in technological R&D: "Artificial intelligence-focused marketing strategies should be determined to offer the right product to the right target audience at the right time with low costs. Interactive gaming systems and other innovative applications, which are highly important for the new generation and children, should be utilized.

Global Sustainable Tourism Conference in Antalya in 2023

The Sustainable Tourism Conference, which is held in a different country every year by the Global Sustainable Tourism Council (GSTC), the world's top environment and sustainability platform, will be held in Antalya in 2023. The announcement that the conference, which will be held in May and will be hosted by Turkey for the first time, will be held in Antalya, was made by GSTC CEO Randy Durband at the 2022 GSTC Sustainable Tourism Conference held in Seville, Spain. The 2023 Antalya conference of the Global Sustainable Tourism Council, organized by the Global Sustainable Tourism Council (GSTC), which sets and manages global standards for sustainable travel and tourism; It will host more than 350 local and foreign participants consisting of public institutions, hotels, tour operators, universities, development agencies and other sector representatives. The content of the conference, which will last for 4 days, consists of trainings, meetings and social activities. Turkey created the roadmap Turkey, which created the "sustainable tourism roadmap" by making a cooperation agreement with the Global Sustainable Tourism Council (GSTC) at the beginning of 2022, became the first country to make an agreement "with the government in the field of sustainable tourism". While Turkey's tourism industry was restructured with the three-year protocol signed with GSTC, which sets the most widespread and highest standards in the field of sustainable tourism, the 'National Sustainable Tourism Program' was created for this purpose. National Sustainable Tourism Programme; It aims to transform the entire tourism sector by including destinations and tour operators, especially accommodation facilities. Under the leadership of the Ministry of Culture and Tourism and TGA, within the scope of the Sustainable Tourism Program, which was put forward in cooperation with all sectors and international organizations; By the end of 2023, all accommodation facilities in Turkey are required to comply with the 1st phase of the program. Source: Haber7

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Bodrum's Tourism Future: Sustainability and Year-Round Service

The future of tourism is sustainable tourism

Global Sustainable Tourism Conference in Antalya in 2023