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#Tourism Revenues

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Türkiye Aims for $18 Billion in Gastronomic Tourism Revenue by Year-End Haber

Türkiye Aims for $18 Billion in Gastronomic Tourism Revenue by Year-End

As Türkiye prepares to enhance its gastronomic tourism revenues, the target is to reach $18 billion (TL 612.30 billion) by the end of this year and $25 billion by 2025. A report from the Ahiler Development Agency, compiled by Anadolu Agency (AA), defines gastronomic tourism as traveling to explore a region's or country's culinary culture, including local dishes, beverages, and production methods. Increasing its tourism revenues each year, Türkiye is recognized as one of the leading countries in this field. The nation boasts over 2,200 regional foods and beverages, with prominent gastronomic centers like Gaziantep, Adana, Hatay, and Izmir. Efforts are underway to further develop gastronomic tourism and extend its reach throughout the year, including training programs in 41 different culinary, chef, and patisserie courses, 16 of which are located in Istanbul. According to the report, Türkiye hosts 34 gastronomic museums to promote local products and organizes over 360 gastronomic festivals nationwide. Events promoting Turkish cuisine have also taken place in countries such as the U.S., China, Russia, Spain, and Canada to boost gastronomic tourism. According to the Turkish Statistical Institute's (TurkStat) tourism statistics, 20% of the $23.66 billion in tourism revenue for the first half of the year came from the food and beverage sector. In the first half of the year, this category generated $4.74 billion. Last year, total revenue from food and beverage amounted to $10.92 billion, highlighting the growth potential in gastronomic tourism. Gürkan Boztepe, president of the Gastronomy Tourism Association, assessed the evolution of gastronomic tourism in Türkiye, noting that it has become a crucial part of the country's overall tourism strategy in recent years. Boztepe pointed out that Türkiye’s target of “60 million tourists and $60 billion in revenue” encompasses significant potential for gastronomy. The recognition of Gaziantep as a "City of Gastronomy" by UNESCO further enhances this sector's growth prospects. He mentioned that gastronomic tourism revenue has risen steadily, stating: "In 2021, revenues reached $5.1 billion and increased to $15 billion last year. Our end-of-year goal for gastronomic tourism is $18 billion, with a target of $25 billion by 2025. The country's rich culinary culture is a strong asset in achieving this aim." To compete globally with countries known for their culinary traditions, Boztepe emphasized the need to expand sustainable tourism policies, asserting: "Gastronomy cities should be promoted more effectively on an international scale. Türkiye is on track to become a global player in gastronomic tourism. Competing with countries that lead in this field, such as Italy, France, and Spain, Türkiye is a strong contender, especially with its recent advancements in gastronomy and UNESCO-recognized cities."
Record in tourism revenues in the first 6 months Haber

Record in tourism revenues in the first 6 months

Minister of Culture and Tourism Mehmet Nuri Ersoy announced the tourism data for the first 6 months of 2024 at a meeting held at the Atatürk Cultural Center. Minister Ersoy reported a record tourism revenue of 23.7 billion dollars in the first half of the year. Highlighting that the records in tourism revenues will continue in the subsequent quarters, Ersoy said, "We might exceed our year-end target of 60 billion dollars." Minister Ersoy noted that the average spending per night per foreign visitor increased from 103 dollars in the first half of last year to 109 dollars this year. For all visitors, the average spending per night was 98 dollars in the first 6 months. Ersoy stated, “Considering our year-end target of 103 dollars for all visitors, we can say that we are progressing in line with our goal. The average length of stay in the first half of 2024 was 10.1 days. Our year-end target is 9.7 days. We foresee that we will likely exceed our target of 9.7 days average stay." Providing information on visitor numbers, Minister Ersoy stated, "In the first quarter, the number of foreign visitors increased by 13.9% compared to the same period last year, reaching 26 million 137 thousand." He added that Russia ranked first with 2.7 million visitors, followed by Germany with 2.5 million visitors and the United Kingdom with 1.8 million visitors. Minister Ersoy emphasized that visitor numbers have been rising month by month since the pandemic, saying, "When we look at visitor numbers on a monthly basis, we compare the years 2019, 2022, 2023, and 2024. The record number of 21 million 152 thousand during the pandemic had decreased, but it has risen again. This year, we reached a record level with 26 million 137 thousand visitors in the first 6 months. We continue to grow in line with our year-end targets." "EURO 2024 and Olympic events impacted visitor numbers" Minister Ersoy pointed out a slowdown in the growth rate of visitor numbers in June, indicating that this slowdown will continue in July and August. He cited the European Championship and the Paris Summer Olympics as reasons, stating, "Due to the impact of these tournaments, the slowdown in June will continue in July and August. We will see an increase in growth rates again starting from September. We might exceed our year-end target of 60 million visitors." “Local administrations approached tourism projects politically in Çeşme and Bodrum” Minister Ersoy attributed the recent low occupancy rates in Bodrum and Çeşme primarily to the inability to extend the tourism season to 12 months and catering only to Turkish visitors. Minister Ersoy said, “The fact that the Greek islands offer visas at the door might have had an effect. Turkish visitors may have stayed for shorter periods compared to last year. However, the core issue is that the Çeşme and Bodrum regions have not been able to extend the season to 12 months and have focused predominantly on a single market. A sector focused on the Turkish market has been created." “Direct flights from İzmir and Bodrum to many destinations worldwide were planned” Reminding that after taking office in 2018, they developed the Aegean Tourism Centers and Çeşme Project, along with Didim projects, to develop Aegean tourism centers and extend the season to 12 months, Ersoy said, "These projects were designed to extend the season to 12 months in the Aegean tourism regions. There would be accommodation options appealing to everyone with sports activities, cultural and art centers, and high-quality bed capacity. With this project, İzmir and Bodrum would be connected to many points worldwide, especially Europe, with direct flights. However, local administrations approached the project politically, and many legal processes were initiated. It is progressing slowly. If this process had not been blocked, the process we started in 2018 would have been implemented." “Touristic visits to Kariye Mosque will cost 20 euros” Minister Ersoy shared a new regulation regarding the Kariye Mosque, which was reopened for worship on May 6. He announced that Kariye Mosque will be managed with a visitor management plan in line with UNESCO rules. Ersoy said, “It will be open only for worship to local and foreign visitors on Fridays. On other days, it will be open for both visits and worship. As of August 19, touristic visits will cost 20 euros per person. All revenue will go to the General Directorate of Foundations.” “Over 40,000 houses will serve tourism purposes” Sharing results related to tourism housing, Ersoy stated, “So far, certificates have been issued for 32,904 houses. The procedures for 29,789 of them have been completed. Procedures for 2,364 facilities are ongoing. There are 8,476 facilities under review. If we can start working with document scans and on-site determinations, it appears that over 40,000 houses will be ready to serve tourism purposes.”
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