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Foreign tourists expenditure rise 19 percent

The number of transactions made with cards grew by 25 percent on an annual basis, while the increase in the volume of car spending was 12 percent. Foreign tourists’ expenditures rose in line with the increase in international travel arrivals, the report said. Istanbul saw a 16 percent increase in foreign tourist spending, while the mega city’s share in total expenditures was 51 percent. The expenditures foreign visitors made in Antalya, one of the major holiday destinations in Türkiye on the Mediterranean coast, grew 22 percent. Visitors from the U.K., Germany, the U.S., Saudi Arabia and the Netherlands accounted for half of total expenditures. British tourists increased their spending while visiting Türkiye by 34 percent, capturing an 18 percent share in total expenditures. Expenditures by Saudi visitors leaped 298 percent from a year ago, marking the largest increase recorded among all foreign tourists. The shares of American and German tourists in total expenditures were 12 percent and 11 percent, respectively. Foreign tourists spent most on accommodation, which made up 26 percent of all spending. International holidaymakers spent on average 187 on accommodation. The average spending on apparel, supermarkets and restaurants amounted to $94, $16 and $24, respectively. From January to August, 33.4 million foreign tourists visited Türkiye, up 14 percent from a year ago, the Tourism Ministry said last week. European pensioners Meanwhile, Turkish hoteliers are hoping to see an influx of pensioner visitors from Europe in the months ahead. Families with children have already returned home as schools opened, but now European pensioners have started to head to the Mediterranean countries, said Recep Yavuz, the president of the Antalya City Council’s Tourism Working Group. "Pensioners are high spenders; they do not spend their time at the hotel but they travel around a lot,” he said. This group of people, dubbed Best Ager, prefer the fall season to travel and vacation, according to Yavuz. “We have brought pensioners from nine European countries. They traveled to Antalya, Cappadocia, Lycia and the destinations in the Aegean region. They spent the first half of their 14-day stay on cultural tours.” “On each tour, they travel around 1,500 kilometers. They stop at different locations along the way and shop at local stores. This is a big contribution to the local businesses,” he said.

Card expenditures in tourism broke a 'record'

Visa Mediterranean Tourism Analysis, which examines the expenditures of tourists in Spain, France, Italy, Portugal, Greece, Malta and Croatia, which have a coast on the Mediterranean together with Turkey, revealed that Turkey is the most growing market among these countries in 2022. According to the analysis, the number of card visitors in these countries in the Mediterranean basin in 2022 increased by 17 percent compared to 2019, the last "normal" year before the epidemic, while it increased by 43 percent in Turkey. While the expenditures of tourists with their cards grew by 43 percent in the Mediterranean basin, this rate reached 90 percent in Turkey. While expenditures per card increased by 22 percent in the Mediterranean basin, this growth was 32 percent in Turkey. The figures pointed out that Turkey is the Mediterranean's star in tourism in 2022. Most card spending is in Istanbul According to Visa Mediterranean Tourism Analysis, the first 3 tourism corridors to visit Turkey in 2022 were tourists from England, America and Germany. Tourists from America, England and Saudi Arabia made the top three with their cards. However, when we look at those who spend the most per card, the Gulf countries came to the fore. According to Visa Mediterranean Tourism Analysis, Istanbul was the city where tourists spend the most in 2022. Istanbul was followed by Antalya and Muğla. While tourists from America and Gulf countries spent the most with their cards in Istanbul, those from England and Germany in Antalya, and those from England and America in Muğla were the ones who spent the most with their cards. According to the analysis, one out of every 5 tourists who visited Turkey in 2021 chose Turkey again in 2022. One of the important insights provided by the analysis in terms of tourism strategy is that tourists who come to the country for the second time spend about twice the average tourist expenditure on a foreign currency basis. According to Visa Mediterranean Tourism Analysis, in 2022, retail shopping is leading by 43 percent in the expenditures of tourists in Turkey. In this respect, Turkey differs from other Mediterranean countries where touristic accommodation and eating and drinking are at the forefront. The second important expenditure category in Turkey was accommodation and food and beverage, which accounted for 37 percent of tourist expenditures. The health sector, on the other hand, drew attention as the third largest category, accounting for 7 percent of tourist expenditures visiting Turkey. "Analysis reveals many strategic insights" Sertan Şener, Head of Consultancy and Analytics, Visa Southern Europe, whose views were given in the statement, stated that the analysis provided invaluable insights about the spending trends of foreign tourists in the country as a result of the analysis of Visa's card spending data, and said: "The analysis reveals many strategic insights in terms of the tourism sector, from the higher tourism income left by the tourists who revisit our country, to Turkey's prominence in retail shopping and health tourism. We hope that this information will shed light on all stakeholders of the tourism industry in developing strategies for the conscious targeting of certain tourist segments and spreading the season over 12 months in order to increase the tourism revenues of our country.”

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Foreign tourists expenditure rise 19 percent

Card expenditures in tourism broke a 'record'