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Turizmde Büyük Sıçrama: Türkiye 6 Yılda 5. Sıraya Yükseldi

Kültür ve Turizm Bakanı Mehmet Nuri Ersoy’un göreve gelmesiyle birlikte Türkiye, turizm alanında dikkat çekici bir atılım gerçekleştirdi. TURİST SAYISINDA 5, TURİZM GELİRLERİNDE 7. SIRAYA ÇIKILDI 2018'e kadar ABD, İspanya, Fransa, Birleşik Krallık ve İtalya gibi ülkelerin gerisinde kalan Türkiye, Bakan Ersoy’un liderliğinde turizmde önemli bir ivme yakaladı. Pandeminin etkili olduğu 2020 yılında 18 milyondan fazla turist ağırlayan Türkiye, o yıl dünya sıralamasında 9. sıraya yükseldi. 2023 yılı itibarıyla yaklaşık 50 milyon turist sayısına ulaşarak ABD, İspanya, Birleşik Krallık, Fransa ve İtalya’nın ardından 5. sıraya çıktı. TBMM Genel Kurulu’nda 2025 yılı bütçesi üzerine konuşan Bakan Ersoy, 2017 yılında turizm gelirlerinde 15. sırada olan Türkiye’nin, 2023’te 7. sıraya yükseldiğini ifade etti. 2024’TE 55 MİLYON ZİYARETÇİ AĞIRLANDI Ersoy, bu yılın Ocak-Ekim döneminde 2023’e kıyasla yüzde 8,8’lik bir artışla 55 milyon ziyaretçi sayısına ulaşıldığını söyledi. Ayrıca Ocak-Eylül döneminde turizm gelirlerinin yüzde 6,6 artışla 47 milyar dolara yükseldiğini belirten Bakan, 2024 sonu itibarıyla 61 milyon turist ve 60 milyar dolarlık gelir hedeflediklerini açıkladı. Ersoy, 81 ili kapsayan, sezonu tüm yıla yayacak bir strateji belirlendiğini, "hep devletten değil, devletle beraber" mottosuyla 2019 yılında kurulan Türkiye Turizm Tanıtım ve Geliştirme Ajansı (TGA) ile 2024 sonuna kadar 37 binin üzerinde reklam spotunun 200 ülkede yayınlanacağını aktardı.

Let's prepare for new competitors like Egypt and the UAE

Expressing that the successful performance of Turkish tourism in recent times and the six-month tourism data announced by Minister of Culture and Tourism Mehmet Nuri Ersoy reveal the growth trend in the sector, Turkey Tourism Investors Association (TTYD) President Oya Narin highlighted the successful performance of Istanbul and Antalya compared to last year. Narin noted that the occupancy rates in July-August were slightly below expectations, but per capita spending met targets and tourism revenue continued to increase. Speaking on a television program, TTYD President Narin said that comprehensive new planning is needed in the sector until 2030. Emphasizing the importance of increasing Turkey’s competitiveness in the tourism sector, Oya Narin pointed out the need to be prepared for new competitors like Egypt and the United Arab Emirates (UAE). TTYD President Narin stated, “About half of our 2 million bed capacity dates back to before 1999. As a sector, to develop our potential, maintain our competitive edge, and create new destinations, it is essential to both transform our existing bed capacity and increase our total bed capacity.” “Trying to balance cost increases” Narin stated that a decrease of around 2.5% was observed in the number of domestic trips in the first quarter, which might have occurred due to economic fluctuations. “Unfortunately, there is a perception in the public that prices have risen significantly, and local tourists cannot afford vacations, which saddens us and affects the tourism industry negatively,” said TTYD President Narin. “Our sector, serving 60 million tourists and generating 60 billion dollars in revenue, is labor-intensive. It will continue to contribute to the current account balance and budget balance in the coming period. We are experiencing cost inflation in the accommodation sector, particularly due to increases in food, beverage, and energy prices. We are trying to create a pricing structure by balancing these cost increases, but it is not fully possible to reflect them,” she said. Noting that profitability in the accommodation sector has decreased, and there is a need for a macrostructural economic program to better control costs, Oya Narin said, “In an environment with suppressed exchange rates and high inflation, we are seeking a solution by balancing costs. In TÜİK’s inflation calculations, restaurants and hotels are published together in the main expenditure group. However, looking at the breakdowns, we see that accommodation service prices increased by 52% and food service prices by 95% compared to the previous year. The coming months, September, October, and November, are critical for the tourism sector. Careful financial management and strategic planning are needed during this period,” she said. “REITs can be used for financing problems” Narin noted that they need to overcome financing problems to make these investments. She continued: “Considering the seasonal nature of the sector, there is also a need for working capital. We have a credit portfolio of 12.7 billion dollars. Our sector constitutes only 2.9% of the total credit distribution. For the sector to invest, it should benefit not only from conventional credit access but also from alternative financing sources. We are conducting comprehensive studies on transforming tourism’s financial management side to benefit from appropriate and advantageous setups in capital markets, supporting asset financing, and developing financing models for new business projects. These studies include making the Real Estate Investment Trust (REIT) system more functional and developing financing models for the sector, which is affected by many regulations such as zoning, special tourism protection areas, and coastline boundaries. In line with these studies, we plan to share the results and recommendations we achieve with all relevant institutions and organizations, primarily the Capital Markets Board and Borsa Istanbul. Our goal is to implement the best practices in the sector through these collaborations and offer more attractive opportunities for investors.” TTYD President Oya Narin stated that to achieve these goals, they would hold the 4th Tourism Investment Forum in Istanbul on November 26-27 to bring together international investors and operators with Turkish investors and operators.

The value of the sports economy in Dubai is 2 billion dollars

Photo by Timo Volz on Unsplash Sports tourists flocking to the United Arab Emirates in recent months are expected to support the local accommodation and event economy with millions of euros. Travel to the region to watch the 2022 Qatar FIFA World Cup with daily flights from Dubai Al Maktoum International Airport to Qatar, as well as hosting the Dubai leg of DUBAI-United Arab Emirates, the European DP World Tour Championship and the World Series of Rugby Sevens. It has become the most preferred destination by the visitors. The latest data from Dubai Sports Council shows that the sports sector, which contributes more than 2 billion euros to Dubai's economy, accounts for 2.3 percent of the Emir's annual gross domestic product. The DP World Tour Championship at Jumeirah Golf Estates is one of the high income events The world's top 50 golfers are battling to reach number one and win a record prize of 9 million euros. About 65,000 people came to watch this 4-day golf tournament, of which 18 thousand were international visitors. Simon Cory-Wright, Head of Tourism Development, DP World Tour Championship, said: "According to a recent study, the sports economy in Dubai is valued at over $2 billion, and one in every six dollars spent on sports in Dubai goes to golf. So golf is about 350 million dollars. dollar industry." he speaks. Photo by JESHOOTS.COM on Unsplash Tourists spend 4,500 euros in Dubai Investing in fans, Dubai is experiencing its 'football frenzy' at its peak. According to the World Trade Organization, the Middle East is becoming the world's fastest growing sports tourism destination with an estimated market value of 550 billion euros. Tourists spend an average of 4,500 euros per trip for accommodation, transportation, shopping and exploring the city in Dubai. Dubai welcomes millions of visitors with its 5-star hotel facilities Jumeirah Beach Hotel has exploded in early bookings this fall, making the most of global sporting events such as the FIFA World Cup and Dubai Iron Man. Jason Harding, Managing Director of Jumeirah Beach Hotel & Wild Wadi, said: "We're seeing a huge increase in business during some of the world's most important events like the World Cup. It's easy to spot these guests because of the clothes they're wearing or because they're training in the lap pools for the event. The World Cup. During the FIFA World Cup, we had our halls and there were athletes from Europe who came here for a holiday." uses expressions. Photo by Waqas Sultan on Unsplash 4% of employment comes from sports tourism The sports tourism sector has created about one hundred thousand job opportunities in Dubai, corresponding to 4% of total employment. With over 400 competitive sporting events, including 100 international, held here each year, this varied and packed program quietly places the United Arab Emirates at the top of global sports tourism.

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Turizmde Büyük Sıçrama: Türkiye 6 Yılda 5. Sıraya Yükseldi

Let's prepare for new competitors like Egypt and the UAE

The value of the sports economy in Dubai is 2 billion dollars