#Wellnes

Dr. Şebnem Akman Balta: "There are no foreign investors"

Şebnem Balta, who stated that they provide service with 17 branches in total, said that the annual spa & Wellness turnover in Turkey is approximately 400 million dollars and this figure increases every year. WE HAVE A GREAT POTENTIAL Balta stated that although Spa and Wellness service is a new type of service in Turkish tourism, its number has increased rapidly in a short time and said, “We have been in the wellness sector for 20 years. After 1995, the value of this sector in our country became more known. Medical-based applications have now been added to many applications such as supportive care, massages that prevent sports injuries. We have an experienced human resource in this regard. Atatürk did not say 'Entrust me to Turkish physicians' for nothing. We can think of Antalya as the capital of Turkish tourism. First of all, Istanbul and Antalya became the center of attraction in medical tourism. We do personalized tourism. We have provided solution partnership and consultancy services abroad as well. We have a value like a Turkish bath. We do this job better than abroad. To solve the branding problem, we can create the best brand cities in the world, if the Ministries give support. THERE ARE NO FOREIGN INVESTORS Sanitas SPA Founder Şebnem Balta continued her words as follows: “We have hardworking people, we live in an inflationary environment. When we look at the import and export rate, we are at a point where we cannot make a profit. Now we have to keep up with the changing conditions and make variable plans every day. We are in a place where we are constantly living in the moment and have to organize according to daily changes. That's why we're having trouble with branding. We cannot bring foreign investment and capital into the country. As we lost confidence in the international market, we started to lose large investments and experienced personnel to Dubai and Qatar. Let me tell you as an academic, 11.7 percent of the $439 billion revenue comes from wellness."