Çelik: Occupancy Rates in Tourist Areas Are Concerning

Recent price increases in the tourism sector are negatively impacting the industry. Mahmut Sefa Çelik, General Manager of Kızılbük GYO, pointed out that hotel occupancy rates for the summer season of 2024 have been in the range of 60% to 70%. While June was fully booked due to the holiday period, occupancy rates began to decline in July due to rising prices. Çelik stated:

"Having a 30% vacancy rate during the peak season indicates that it was not a good season. Hotels have launched discounted campaigns targeting the European and Russian markets due to high prices. TÜRSAB data reveals that the tourism sector is experiencing a difficult period due to price increases. Especially in last-minute sales in July, discounts are being offered to fill vacant rooms. However, the situation is far from encouraging. Moreover, the current scenario we are facing in 2024 suggests how 2025 might unfold. This is what I believe is the real concern."

Çelik noted that hotel prices have increased by 50% compared to last year, highlighting that Turkey has become one of the most expensive countries in Europe.

"Going to the Greek Islands"

Çelik explained, "The rise in domestic prices has significantly widened the gap. Due to price similarities, a large number of vacationers are choosing the Greek Islands. In the first quarter of 2024, the number of citizens traveling abroad increased by 18.4% to 2,449,225, with an average expenditure of $727 per person."

Çelik expressed concern over the alarming occupancy rates in tourism areas, saying, "In Turkey, tourism is unfortunately only associated with summer vacations. However, our country is a paradise that fully supports a four-season travel experience. To encourage year-round travel, tourism businesses need to focus on innovative marketing strategies."

"Promoting Four-Season Tourism"

Çelik emphasized the strategic importance of increasing investments in four-season tourism for the future of Turkey’s tourism industry. He said, "With our Kızılbük Thermal Wellness Resort project in Marmaris İçmeler, which aims to add value to the region in various areas including tourism and employment, we are targeting to be a pioneer in promoting four-season tourism.

Additionally, through this project, we are committed to adding value to the region while touching the lives of local residents. We are transforming a derelict building into a project that will contribute to Marmaris year-round, creating a pleasant retreat. Our facility, which will be open all year, will offer a range of options beyond sea, sand, and sun, including therapeutic waters, thalassotherapy, Turkish baths, and thermal pools."